Buku E.MANAJEMEN

Consumer Behavior

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In this book we focus on the skills students require in order to participate more effectively in marketing-related activities. We propose to teach students these skills by emphasizing how consumer actually behave and the showing how marketers, consumer activist, and public officials influence their behavior. Our approach emphasizes how marketers and other apply consumer behavior theories, as distinguished from emphasis on the theories themselves. We use text, example, and extensive video material illustrate the behavior of real consumer and provide opportunities for students to develop their analytic knowledge through guided questions and activities.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8342 WEL c

Penerbit

New York : John Wiley & Sons., 1996

Deskripsi Fisik

xxi,506hlm.;26cm.

Bahasa

English

ISBN/ISSN

0-471-59641-8

Klasifikasi

658.8342 WEL c

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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