Buku E.MANAJEMEN

The Old Rules of Marketing are Dead

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Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world-except for those who are supposed to be marketing to them. While consumers, customers, and marketplace have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explain why you need to sever your ties to the comfortable old ways marketing-and bring your company’s marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing result can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science-which couldn’t be further from the truth.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

339.138 PEA t

Penerbit

New York : McGraw-Hill., 2011

Deskripsi Fisik

xi,240hlm.;24cm.

Bahasa

English

ISBN/ISSN

978-0-070176255-7

Klasifikasi

339.138 PEA t

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

cet. 1

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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