Buku E.MANAJEMEN

Managerial Economics : Analysis And Strategy Fourth Edition

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Part 1 of the book contains two chapters that lay the groundwork for decision making under risk and uncertainty. Chapter 1 introduces the student to the field of managerial economics and the use of models and other analytical concepts in the decision-making process. Chapter 2 introduces the concept of risk and uncertainty, measurement of risk, and the adjustment of decisions to reflect the decision maker’s attitude toward risk. Part 2 is concerned with consumer behavior and demand side of the firm’s business. Part 3 considers the production and cost side pf the firm’s business. Part 4looks at the firm’s pricing decisions. Part 5 considers three topics that may instructors will strive to include in their course, despite the limitation of class time. Chapter 13 concerns advertising and promotional decisions faced by the firm, including the joint determination of price and advertising expenditures. Chapter 14 examines the firm’s choice of product quality, as well as price and advertising strategy, in the context of its chosen competitive strategy. Finally, chapter 15 considers capital budgeting, building on the expected-present-value concept that was introduced in Chapter 1 and used throughout the book.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

330.068 DOU m

Penerbit

London : Prentice-Hall., 1992

Deskripsi Fisik

xxi, 655hlm.;21cm.

Bahasa

English

ISBN/ISSN

0-13-554478-5

Klasifikasi

330.068 DOU m

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 4

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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